What is Search Engine Optimisation and SEO ?

Search engine optimisation has as a main purpose the attraction of a number as big as possible of visitors and their conversion into clients. The conversion rate of the visitors that entered your site through a search engine is much bigger than the conversion rate of users who come from PPC campaigns. So, as a result of search engine optimisation, a certain page of a site will be ‘found’ in search engines with the help of some expressions called keywords or key phrases. These are the target words for which a web page is optimised. Generally it is recommended that every page should be optimised for 1 or 3 keywords or key phrases.

The search engine optimisation process can imply radical transformations in the structure and the content of your site. Search engine optimisation is realized in the same time with the site, because every aspect of the website design and every step in its realization is very important and it is connected to the optimisation process.

Also, search engine optimisation implies the processation of the listed information (this process is called web copy writing) which has as a purpose to increase the relevance level of a text from a page, related to the keywords for which it is optimised.

The results of this process are influenced by a lot of variables. In the first place it is very important how much is optimised the category of web sites in which are included the words for which you want to optimise the page.

The optimisation process begins with a careful evaluation of the site for which the optimisation is made and of the sites from the same category. These sites help very much a specialist during the optimisation process. Also these sites could be sites that offer the same type of services or products. After these sites are examined the key words for which optimisation are done can be established.

The next step is the reorganization of the site structure and the content, according to your necessities. In order to make an optimisation of a site, its content has to be unique and full of key words. To maximize the effects of the optimisation make sure that you optimise the words that can bring you a large number of visitors

Search engine optimisation can bring fantastic results which can increase even ten times your number of visitors and clients but also can ‘destroy’ your business because it can affect the visibility of your site on the internet. In most cases, a gradually search engine optimisation brings you results and stability. Through unorthodox techniques some companies or ‘professionals’ in search engine optimisation can give in a short period of time a good position of your site in search engines, but also this site will be immediately eliminated from the data bases of the search engines because of the optimisation techniques used. The most frequent method of forced optimisation is to introduce a huge amount of hidden text in web pages, most often with small relevance or without any relevance regarding the content of the page. This technique is called SEO spam and it can make a site to be banned in the searches of search engines.