Off Page SEO

What is Off Page SEO ?

Off Page SEO address factors for the major search engines like Google and Yahoo. Google in particular has a PageRank System which is Google's way of giving your pages a score out of 10 depending on how popular / recommended your website is.

What is Google PageRank ?

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determine how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is taken into account when a page's PageRank is calculated.

PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is a very important one.

You can check your PageRank by downloading the Google Toolbar or visit www.pagerank.net

So basically what you need to do is have links from other websites to yours and ideally other websites in your industry. Your suppliers is the easiest one for this to get you started but after that you would be asking your competitors for links which they would never do !

At Business Internet Marketing Consultants we understand just how important Off Page SEO and Google's PageRank is and have developed 3 packages to start your website climbing the PageRank ladder.

In addition to improving your Google PageRank, the Off Page SEO Websites will also get ranked on search engines and generate their very own traffic. This traffic, like search engines, will follow the link through on to your main website.

As an example for you, the Children's Character Bedding Store wanted to improve their Google PageRank. After the Consultation it was decided that one of the best ways to do this would be to create a website offering something free to their visitors. The plan was finalised with a Free Colouring Book Pages Website so that visitors could print out the pages for their kids to colour in. The site has in the region of 3000 pages, all of which have at least one link through to the main Children's Bedding Website. Over time this site will be developed to having in excess of 10,000 pages and each page will have relevant adverts for their products.

Please be aware though that both Google and Yahoo employ staff to manually review websites so the above website will not look like your main website.