For years we avoided Google Pay Per Click. Boy was that a daft thing to do !
Pay per click and sponcered listings on search engines such as Google, Overture etc can really compliment your SEO Campaign. The PPC ads are located on the right side of Google SERPs. Basically all that happens is when a user clicks on your ad, you pay an agreed amount to Google. Sound pretty simple, oh so we thought.
Yes, if all you want to do is put up a small ad. Managing a campaign that generates a substantial ROI is something different. In the last 12 months we have managed several campaigns ranging from £300 – £1000s per month. We have developed tried and tested methods to marketing sites in the sponcered listings for a high return.
You should use Google’s Adwords everytime you have a special offer / promotion. Maybe even to advertise a new product, assist with your corporate branding or clear old merchandise.
If you have something that can tempt an impulse buyer then it’s perfect.
When your motivated to start your campaign, contact us and we can discuss your requirements and potential keywords.