What's a Blog ?

'Blog' is an abbreviation for 'Weblog'. Blogs were originally designed as online journals with diary type articles and links to other articles or websites.

Blogs can be adapted to your business very quickly. By having a Blog you can post / publish articles about your business and industry. Blogs have a built in comment feature where your visitors can leave a comment on your Blog. This can be turned on and off if needed but what we have here is a website that your visitors can build for you. As the author of the Blog we recommend that you publish at least one new article per week so that the Blog starts to grow along with including links from your Blog to your main company website to assist with the Off Page SEO.

You may be reading this and thinking that it sounds like a forum ? Well they are similar with one main features that make them stand out.

Blogs have a character behind them who has full and total control of the Blog and the content included. With a forum somebody adds question online and every man and his dog reply, but who has control ? No-one, they just get left.

We have seen Blogs used as an additional online catalogue where all products listed include a link to the main website where there visitors can purchase the items online. If you then turn on the comment feature your visitors can then leave a comment about the product. Your customers are now updating your Blog for you and you have not had to lift a finger.

If you have already read our Off Page SEO Page then you should now be starting to see the importance any incoming links from a Blog to your main business website.