How will it help
Blogs help by providing content relevant backlinks to your main business website. We call this Off Page SEO.
Off Page SEO address factors for the major search engines like Google and Yahoo. Google in particular has a PageRank System which is Google's way of giving your pages a score out of 10 depending on how popular / recommended your website is.
For more information please see our Off Page SEO Page.
Not only will a blog provide vital links to your website, it will also give you a very popular form of communication with both your customers and employees.
The Blog Intranet
You can use your Blog as an intranet for your business. It comes complete with password protected folders where you are able to assign users different privledges. For example the Managing Director would have full admin rights to the blog and be allowed to post new articles and change the look and feel of the blog and the shop assistant may have standard user rights to respond to comment and read articles. This is an excellent way of communicating with staff especially if you have several locations and branches. Just so that you know, both Google and MSN use blogs for this purpose and also as an extranet....
The Blog Extranet
Extranet means that you are using the blog more like a standard website. You could post details about your products and services for your visitors to read before linking them directly through to the relevant page on your main business website. Use it as a forum or maybe even a personal journal which is the reason they were invented. Our blogs come with many features including
- Built in gallery with slideshow feature
- Full secure admin area
- Very user friendly
- Publish unlimited articles in unlimited categories
- Password protect articles (for customers or staff)
- WYSIWYG Editors built in for easy publishing
- Links / Favourites lists
- Built in search facility
- Chronicle archives of articles
Now that you understand more about blogs, blogging and their purpose please view our Blog Packages and Sample Blog Pages.